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The first thing people do not know, is presented. Your employees can start the communication with his name and asking “with whom I am happy to talk.”
Since that time the relationship will be more relaxed and the tension of the first contact will become the background. Now you are ready to take advantage of that call. Business is a great thing!
Go to your potential customer by name “Yes, Mr. Jones” or “Tell me, how can Thomas help him?”. We all like to be identified, treated in a unique and personal. It makes us feel important and listened.
Before ending the phone conversation, do not forget to remind your name and provide their availability for future calls. Offer the opportunity to again request that if you have other questions. That person will retain its name and have fewer fears of further communications with your company. Know that “someone” on the other side of the phone waiting for your call and will not have to move again to establish “the relationship” with a stranger.

Needless to say, the caller information to a firm. The first information you must give the number to which you are calling or who has just been reported. For example: “You have been reported with Browser please wait.”
If your carrier has to derive automatically the call to an employee, you can use those seconds to wait for potential clients to communicate their news, promotions or offers. You can also remind people to your web address in your e-mail contact. That is, do not miss the opportunity to tell potential customers the way they establish a relationship with you and your company.
If, however, are its employees who serve in direct form, it is also more convenient to say the name of the company, presented with his own name. For example: “Browser, good morning. Speak what Juan can I help?”
Personalize the communication. When someone is presented and gives its name, it is customary for the speaker to do likewise. That it has succeeded in establishing the first level of customization in its customer relationship potential. Business is a great thing!

All these resources you can implement in their offices are in the service of their promotional marketing and sales.
Remember that all companies are service companies. And the service is in the detail.
The phone
The phone is a very useful tool for its potential to touch: the entire planet uses the telephone to communicate.
Offers the ability to move without contact or reach the place of consultation. Can be faster than the personal contact and be half as “old” does not have the technological complications that scares some customers. But … If the first and only contact a potential customer begins with the phone then we must be very attentive to that first call, that first impression we give to those who are calling us. The first impression is what counts!
If their phones are serviced by an automatic machine that takes over the call and what follows, the operator of that message must be well armed to capture the attention of your potential customer while waiting to be derived.

Get your customers with chairs and a desk on which to deploy and support material for brochures, business cards, templates to specify the sale, etc.
Give your employees all materials must provide the customer does not wait for their clients while the employee goes back and forth between their offices looking for papers.
Have a billboard with all the information that your company wishes to make known to clients. A place like the lobby or waiting room can be ideal for this.
Communicate. Do not miss the opportunity to inform and communicate with customers.
The personal attention is a privileged resource for your client to contact you. Take the opportunity to do so! Business is a great thing!
Place a suggestion box. Your client may leave messages, suggestions and / or answer a short questionnaire of interest that you would be very useful. Through a mailbox, you can ask for their services, their products, which provides care, receiving complaints and above all “hear” what your customers want to tell.

Office
When we talk of the office as a channel of communication in those areas believe that their clients have access. If you offer personal attention, certainly has a physical space available for its customers and its employees are, talk and close a transaction.
Besides providing all the amenities to do so, there you have a channel for communicating to customers about their products and services: from printed brochures to posters on the walls or plates that adorn the environment and provide valuable information.
It is always best to facilitate the exchange in a relaxed atmosphere, if you can keep the phones ringing, while attending to a customer, do so. Derive call to another employee who is unemployed at the time. Business is a great thing!